Forget fragmentation - no need even to install most of the mobile OS SDKs! Build for ARM, then click once to deploy to all supported platforms.

Airplay deals not only with all the different operating systems, but also all the handset differences within each operating system. We run the most advanced automated and manual build-and-test environment in the world to ensure that developers never again have to struggle with OS and device fragmentation.

For more info, see
Desktop C++ Development

Pure performance - no virtual machine at any stage, just the fastest and smallest ARM code.

Airplay's integration with the QEMU ARM CPU emulator means that you can test your actual ARM code without having to deploy to an ARM-based device! Compile your code for ARM, hit the standard IDE debugger hotkey, and Airplay will launch the QEMU ARM emulator and the Insight graphical debugger. You can then test and debug your ARM code, at source or disassembly level.

For more info, see
Desktop ARM Debugging